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“We have always done it this way,” is how so many ideas die in the cradle. With constantly changing technology, interminable bombarding of content, shrinking attention spans, ad fatigue, post-millennial market outlook, heightened consumer awareness, brand inclination towards experimentation, and the myriad small but significant changes happening around, your whole perspective about content should change. […]

The post 4 Ways to Enhance Your Brand UX by Personalizing Content appeared first on Usability Geek